At Upfront Cosmetics, we aim to empower you to make decisions based on understanding. We believe ingredients should be as easy to understand, as they are to ingest. Each of products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients. Our shampoo and conditioning bars are 65 grams of nutrient richness without the water weight or the plastic bottle. We use plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe.